Planning An Exhibition? Here's Tip #3 To Help You Get The Most Out Of It
Tip #3
Plan Your Stand
Follow the exhibitor manual carefully when you receive it and ensure you organise everything you need on your stand. Your stand should represent your prioritised goal, for example the launch of a new product or campaign. Ensure you constantly have well-presented literature at the front of your stand for delegates to browse. Accessories to your stand such as plinths and brochure holders can really impact the audience. Size everything to fit the stand. Do not overcrowd the stand with small tables and displays, however using bars and displays that are too big can dwarf your stand and your staff. If you are having trouble organising your stand don’t hesitate to contact SD Displays on [number]. Lighting can increase awareness of your stand between 30-50%, so ensure your lighting maximises your stand to its best potential. Customise your stand to create a professional, ‘finished’ look.
Exhibitions
give businesses an exclusive marketing advantage- the opportunity to meet,
connect and build up prospects with potential and current customers.
Exhibitions can obtain qualified leads that can then result in sales and
ultimately profits, so you need to make sure you are utilizing this marketing
facility. Although exhibitions can be a large investment, especially for
smaller companies, the benefits are long-term, with collected leads often
turning into loyal customers.






