Planning An Exhibition? Here's Tip #2 To Help You Get The Most Out Of It
Tip #2
Set Specific Realistic Goals
Now that you have decided to go ahead with the exhibition, start planning WAY in advance. Begin with creating realistic objectives, relating to topics such as sales generation, customer relationships, brand building, market research, media relations and PR. Through these themes, create more specific objectives such as:
-Generate 300 sales leads
-Meet 50 qualified prospects
-Hand out 2,000 samples
-Research 10 competitors
Prioritise your goals if it might not be realistic to achieve all in one event.
Exhibitions
give businesses an exclusive marketing advantage- the opportunity to meet,
connect and build up prospects with potential and current customers.
Exhibitions can obtain qualified leads that can then result in sales and
ultimately profits, so you need to make sure you are utilizing this marketing
facility. Although exhibitions can be a large investment, especially for
smaller companies, the benefits are long-term, with collected leads often
turning into loyal customers.






