Exhibition Display Trends for 2018

Happy New Year! 2018 is upon us and with it comes a fresh new year full of conventions and exhibitions. There’s no better time to get preparations in place to ensure that your exhibition display stands out from the rest of the crowd. There are a number of emerging trends in regards to exhibition displays that will help you take 2018 by storm - so take note and make yourself seen this year.

People love technology. As a society, we’re addicted to it, so there’s nothing quite like it to spruce up your exhibition display. The information you’re displaying is important, but it’s just as important to impress on a surface level. Thankfully, implementing technology into your display is fairly easy and can be done with a subtle touch. For instance, you can showcase information through touch screen displays, allowing potential consumers to interact with the display itself. Another method of getting people involved is the implementation of QR codes as a way of accessing data by means of an interesting novelty. A level of interactivity means people will be more engaged with the display.

There are some other advantages as well. Digital displays mean video capabilities. Technology allows you to express your brand in a creative way, but it also comes with additional benefits. A digital exhibition display enables you to mix data collection into your showcase. Information gathered from attendees will give you a stronger chance at impressing them, or similar consumers, with successive displays.

Exhibition stands can come across as sterile, cold and corporate - not overly appealing to the average attendee. One of the trends of 2018 is to make them feel more welcoming and homely in an effort to get attendees to stay longer and generate conversation.

One way of accomplishing this is to include some furniture in the display layout. Creating a comfortable area for attendees can help them escape the hustle and bustle of a tradeshow and get them to take a lingering look at what you’re promoting. While creating the layout of the display, make it as eco-friendly as possible. Include natural wood to avoid that clinical feel, and also to create an eco-conscious impression among the consumers, some of whom may come to the display with sustainability in mind already.

One of the best ways to make your display stand out from the rest in a crowded hall is to employ clever use of lighting. Backlit displays are a perfect way of enticing people to your stand. Often able to add a clean, almost futuristic look to your display, LED lights are a bright and eye-catching method of attracting attendees.

LED accessories add a whole new layer to a display. For instance, adding towers with backlighting to a display that uses backlit screens adds a level of cohesion to the entire exhibition that will make it pop amongst a sea of dreary displays. Luckily, backlighting accentuates any kind of display - referring to the above point, even in a natural-looking stand, backlighting can help to attract consumers while still fitting the aesthetic. Using LED lighting also benefits your brand - you can use lighting cleverly to highlight certain parts of the brand that you want to distinguish, or even display large scale campaigns that will draw attention from across the hall.

Whether you’re waiting in line for something or simply wandering a tradeshow, you’re likely to be on your phone. Phone batteries don’t last at tradeshows - so why not offer a charging station to help bring in prospective consumers? By offering a service in high demand, your exhibition is likely to see people flocking in. As they charge their phones, the attendee stays at the booth for an extended period of time, allowing your salespeople to engage with them.

The charging station is perfect for today’s world and is a certain trend in 2018 as exhibitors attempt to employ a means to hold attendees’ attention. Charging stations provide a mutually beneficial service to both the consumer and the exhibitor.