Exhibition Display Trends for 2018

  • By Catherine Dove
  • 10 Jan, 2018

Happy New Year! 2018 is upon us and with it comes a fresh new year full of conventions and exhibitions. There’s no better time to get preparations in place to ensure that your exhibition display stands out from the rest of the crowd. There are a number of emerging trends in regards to exhibition displays that will help you take 2018 by storm - so take note and make yourself seen this year.

Technology is Key

People love technology. As a society, we’re addicted to it, so there’s nothing quite like it to spruce up your exhibition display. The information you’re displaying is important, but it’s just as important to impress on a surface level. Thankfully, implementing technology into your display is fairly easy and can be done with a subtle touch. For instance, you can showcase information through touch screen displays, allowing potential consumers to interact with the display itself. Another method of getting people involved is the implementation of QR codes as a way of accessing data by means of an interesting novelty. A level of interactivity means people will be more engaged with the display.

There are some other advantages as well. Digital displays mean video capabilities. Technology allows you to express your brand in a creative way, but it also comes with additional benefits. A digital exhibition display enables you to mix data collection into your showcase. Information gathered from attendees will give you a stronger chance at impressing them, or similar consumers, with successive displays.

Make it Feel Homely

Exhibition stands can come across as sterile, cold and corporate - not overly appealing to the average attendee. One of the trends of 2018 is to make them feel more welcoming and homely in an effort to get attendees to stay longer and generate conversation.

One way of accomplishing this is to include some furniture in the display layout. Creating a comfortable area for attendees can help them escape the hustle and bustle of a tradeshow and get them to take a lingering look at what you’re promoting. While creating the layout of the display, make it as eco-friendly as possible. Include natural wood to avoid that clinical feel, and also to create an eco-conscious impression among the consumers, some of whom may come to the display with sustainability in mind already.

Use Lighting in Smart Ways

One of the best ways to make your display stand out from the rest in a crowded hall is to employ clever use of lighting. Backlit displays are a perfect way of enticing people to your stand. Often able to add a clean, almost futuristic look to your display, LED lights are a bright and eye-catching method of attracting attendees.

LED accessories add a whole new layer to a display. For instance, adding towers with backlighting to a display that uses backlit screens adds a level of cohesion to the entire exhibition that will make it pop amongst a sea of dreary displays. Luckily, backlighting accentuates any kind of display - referring to the above point, even in a natural-looking stand, backlighting can help to attract consumers while still fitting the aesthetic. Using LED lighting also benefits your brand - you can use lighting cleverly to highlight certain parts of the brand that you want to distinguish, or even display large scale campaigns that will draw attention from across the hall.

Charging Stations

Whether you’re waiting in line for something or simply wandering a tradeshow, you’re likely to be on your phone. Phone batteries don’t last at tradeshows - so why not offer a charging station to help bring in prospective consumers? By offering a service in high demand, your exhibition is likely to see people flocking in. As they charge their phones, the attendee stays at the booth for an extended period of time, allowing your salespeople to engage with them.

The charging station is perfect for today’s world and is a certain trend in 2018 as exhibitors attempt to employ a means to hold attendees’ attention. Charging stations provide a mutually beneficial service to both the consumer and the exhibitor.

By Catherine Dove 10 Jan, 2018

Happy New Year! 2018 is upon us and with it comes a fresh new year full of conventions and exhibitions. There’s no better time to get preparations in place to ensure that your exhibition display stands out from the rest of the crowd. There are a number of emerging trends in regards to exhibition displays that will help you take 2018 by storm - so take note and make yourself seen this year.

Technology is Key

By Catherine Dove 05 Jan, 2018

2017 was an interesting year for everyone, bringing us everything from a royal wedding to Donald Trump’s first year in presidency. Although SD Displays’ progress isn’t exactly international news, we’ve had some fantastic and exciting developments over the last 12 months that have made 2017 one of our most successful years yet!

1/ We organised our first ever exhibition event. In March our team were busy organising The West London Business Show at the Park Inn at Heathrow, an event aimed at businesses of all sizes who wanted to showcase their brand and any new product launches at a major networking opportunity. With incredible motivational speakers talking at the event and workshops being held around the building, the show was incredibly inspiring and a huge success.

By Catherine Dove 20 Oct, 2017

Recently SD Displays have been helping to set up some impressive T3 stands for a variety of companies. One such company was Gewiss UK, the subsidiary of a leading international manufacturer of electrical and lighting solutions that boasts over 20,000 original products and 500 associated patents. Utilising the versatile modular T3 display system, SD Displays installed a unique, eye-catching and vibrant stand for Gewiss' appearance at Elex, Sandown Park and EMEX, at the Excel Centre, London.

The brief called for a large-sized, easy to build and transportable design that would stand out against competitors and impress potential clients. Including a small counter, large 3D wall display and digital screen, we ensured that the stand was interactive and engaging. You can't miss the huge orange logo featured on both the front and side of the stand. 

Below you can see our senior dog expert doing the final inspection of the stand:

By Catherine Dove 31 Aug, 2017

It’s coming up to that busy time when nervous yet excited students are leaving home to explore their new university and the various societies, clubs and sports teams that are open to them. To smoothly run a successful freshers fair you need to facilitate the students who are so passionately trying to build up their society members. So how can you best do this? Here are some tips to ensure you run the most exciting freshers fair to date:

  • Shout about it! If you haven’t already started making leaflets, branded freebies and other  promotional materials  then you should get to it now. University branded bags, stress balls, clothing, sweets, key rings and USB sticks are all great ideas to get the students interested and engaged with the upcoming fair.

  • Sort out stand layout. How many societies, clubs and sports team do you need to facilitate for, and what exactly do they need? Electricity, props or extra space are all things to consider when completing the layout of the fair. If part of the fair is held outside, which stands would need to stay indoors?

By Catherine Dove 27 Jul, 2017

When you spend money, time and effort attending a networking or business exhibition, you want to know that the rewards will make these efforts worthwhile. Whilst getting email addresses and other contact details will undoubtedly create opportunities with possible clients or customers, these long lists of contact details often only attract a couple of truly interested parties. Your real aim within any exhibition is to make a real impact and brand memorability, ensuring that multiple customers will be knocking at your door in the future. Here are a couple of ways to ensure you create an unforgettable and positive reflection of your brand at your next exhibition:

1/ Think about the audience. What sector are you in and how will this affect the way visitors react to your stand? Is it a creative audience who would appreciate a particularly quirky and eccentric stand? Or a techy group who would be more impressed with a futuristic look?

By Catherine Dove 29 Jun, 2017

Are you ready to take centre stage at your next business event? With the amount of freebies, business cards and enthusiastic promoters going around, it can feel very difficult to make a lasting impression. At SD Displays we can ensure that your stand will make a real impact with the right customers.

Here are a couple of tips to get you started:

1) What size space do you have? It’s impossible to start planning your stand if you don’t know the size of your allotted space. The potential of a large space is huge, however if not planned properly, can appear empty and disorganised - make sure you have enough furniture and staff to fill the space. Size does matter, but if you don’t have the budget for a large space, don’t worry. Small stands can have a great impact if they are bright, eye-catching and innovative (and our designers are pros at making it look fantastic!).

2) Keep it simple. It’s so tempting when you are a proud business owner to plaster your stand with claims about all the amazing things you do, however it’s more effective to tone it down. Let your leaflets and print content explain the details and leave your display to grab attention, focusing on your key features.

By Catherine Dove 17 May, 2017
We are excited to announce that David Cooper will be freefall abseiling down the tallest sculpture in the UK, in support of charity  Emerge Poverty Free  ! On the 19th May he will be at the Olympic Village ready to abseil down the crazy sculpture that is the ArcelorMittal Orbit, looking out over 262 feet above London.

Emerge Poverty Free work to sustainably help communities in east Africa, ensuring they have the tools, knowledge and resources to improve their lifestyle. Through Virgin Money Giving, you can sponsor David easily and donations will be quickly processed and passed directly to the charity. Any contributions would be AMAZING and greatly appreciated by SD Displays and the communities in east Africa that will so benefit from your sponsorship!

Sponsor David here !
By Catherine Dove 07 Mar, 2017

Banner stands are a hugely popular choice in marketing businesses, but with so many types to decide between, it can be difficult to select the best banner type to promote your brand. Our expert team have come up with 5 frequently asked questions on banner stands to give you an insight into finding the perfect option for your company.

1/ The Event

The type of event that you are attending will, to a certain extent, inform you on the type of banner stand you require. For instance, if the event is held outside you will need a banner stand that is specifically designed for outdoor use. We can provide banner stands that are made from materials that are able to withstand the elements. It’s not only wind and rain that can damage banner stands - the sun can have a bleaching effect after a couple of hours, so ensure your stands are good quality.

2/ Size

From tall, slim stands to wide interlocking stands, the size and shape can make a huge difference to its impact for different occasions. A great use for larger banner stands is utilising them to separate space creating sections within the business’ area. They also make brilliant backdrops to an exhibition stand or pop-up. However you don’t want to dwarf a small space. Using well designed, brightly coloured and innovative smaller banner stands can draw just as much attention in a more compact area for a smaller budget.

By Catherine Dove 07 Dec, 2016

It is so hard nowadays to stand out of the crowd; with so many innovative and unique businesses, technologies and creatives out there, to make something with original impact is incredibly difficult. However, in this competitive market, it really does pay to stand out of the crowd and get noticed. This can be exemplified within business exhibitions, each stand competing to out-do the other.

By Catherine Dove 14 Nov, 2016

Disasters are always around the corner at live events. The unpredictability of live exhibitions means that even the most experienced event manager may be thrown into the deep end as opportunities at an event or exhibition unravel. When planning an event, think of yourself as the unluckiest person alive; prepare for every pitfall and eventuality to avoid any nightmares that might come your way.

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