We recently looked at how we got to this point in the business & how we can gear up for the next 60 years.
We recently celebrated our 60th year in business, making us one of the longest serving events & exhibition specialists in the UK today. Whilst some of our product offering may have changed over this time, our commitment to innovation and customer service is as strong as it’s ever been. When engaging the team, it is easy to see the passionate eye for detail which has transcended down through each generation of ownership and with it an unwillingness to settle for anything other than the best we can deliver.
Leading the helm today are brothers David and Simon Cooper, serving their virtual apprenticeships from their early years under their father John who ran the company for over 25 years, having started himself at the age of fifteen as a young apprentice. Simon, who has worked for SD for the past fifteen years, keeps a watchful and hands-on role in ensuring clients are set-up and ready to impress at every event and location they can. David, who has taken the mantle as the driving force of SD, spends much of his week engaging with both existing and new clients, creating bespoke stands and helping clients take advantage of their modular systems and display boards for hire.
David reflects back to his early memories growing up with a father who was a genuine craftsman and innovator in the sector. “I remember growing up playing with the exhibition stands and parts from of our innovative display boards whilst my jigsaws & Lego gathered dust. As I grew older I was amazed at how the big names from the TV were all around me as my father worked on new ways to help brands like Black & Decker, ICI Paints, Bandai and Kellogg’s showcase their products. He taught me the importance of being 100% customer focused and how to truly help our customers make the most of their own opportunities. Today we’re looking at technology opportunities to add in to the mix but that’s just a modern day interpretation of what we’ve always done here – looking ahead”.
Today we continue to work with clients new and old with products ranging from Pull-Up Roller Banners to large bespoke exhibition stands and anything in-between. Some clients have been long standing and loyal to our company, ranging from ten to twenty years.
We are proud to say that our 60th anniversary has also been published in Business Voice, the magazine of Thames Valley Commerce group, and Buckingham Business First, which has a distribution of over 8,000 members.
Happy New Year! 2018 is upon us and with it comes a fresh new year full of conventions and exhibitions. There’s no better time to get preparations in place to ensure that your exhibition display stands out from the rest of the crowd. There are a number of emerging trends in regards to exhibition displays that will help you take 2018 by storm - so take note and make yourself seen this year.
Technology is Key
2017 was an interesting year for everyone, bringing us everything from a royal wedding to Donald Trump’s first year in presidency. Although SD Displays’ progress isn’t exactly international news, we’ve had some fantastic and exciting developments over the last 12 months that have made 2017 one of our most successful years yet!
1/ We organised our first ever exhibition event. In March our team were busy organising The West London Business Show at the Park Inn at Heathrow, an event aimed at businesses of all sizes who wanted to showcase their brand and any new product launches at a major networking opportunity. With incredible motivational speakers talking at the event and workshops being held around the building, the show was incredibly inspiring and a huge success.
Recently SD Displays have been helping to set up some impressive T3 stands for a variety of companies. One such company was Gewiss UK, the subsidiary of a leading international manufacturer of electrical and lighting solutions that boasts over 20,000 original products and 500 associated patents. Utilising the versatile modular T3 display system, SD Displays installed a unique, eye-catching and vibrant stand for Gewiss' appearance at Elex, Sandown Park and EMEX, at the Excel Centre, London.
The brief called for a large-sized, easy to build and transportable design that would stand out against competitors and impress potential clients. Including a small counter, large 3D wall display and digital screen, we ensured that the stand was interactive and engaging. You can't miss the huge orange logo featured on both the front and side of the stand.
Below you can see our senior dog expert doing the final inspection of the stand:
It’s coming up to that busy time when nervous yet excited students are leaving home to explore their new university and the various societies, clubs and sports teams that are open to them. To smoothly run a successful freshers fair you need to facilitate the students who are so passionately trying to build up their society members. So how can you best do this? Here are some tips to ensure you run the most exciting freshers fair to date:
When you spend money, time and effort attending a networking or business exhibition, you want to know that the rewards will make these efforts worthwhile. Whilst getting email addresses and other contact details will undoubtedly create opportunities with possible clients or customers, these long lists of contact details often only attract a couple of truly interested parties. Your real aim within any exhibition is to make a real impact and brand memorability, ensuring that multiple customers will be knocking at your door in the future. Here are a couple of ways to ensure you create an unforgettable and positive reflection of your brand at your next exhibition:
1/ Think about the audience. What sector are you in and how will this affect the way visitors react to your stand? Is it a creative audience who would appreciate a particularly quirky and eccentric stand? Or a techy group who would be more impressed with a futuristic look?
Are you ready to take centre stage at your next business event? With the amount of freebies, business cards and enthusiastic promoters going around, it can feel very difficult to make a lasting impression. At SD Displays we can ensure that your stand will make a real impact with the right customers.
Here are a couple of tips to get you started:
1) What size space do you have? It’s impossible to start planning your stand if you don’t know the size of your allotted space. The potential of a large space is huge, however if not planned properly, can appear empty and disorganised - make sure you have enough furniture and staff to fill the space. Size does matter, but if you don’t have the budget for a large space, don’t worry. Small stands can have a great impact if they are bright, eye-catching and innovative (and our designers are pros at making it look fantastic!).
2) Keep it simple. It’s so tempting when you are a proud business owner to plaster your stand with claims about all the amazing things you do, however it’s more effective to tone it down. Let your leaflets and print content explain the details and leave your display to grab attention, focusing on your key features.
Banner stands are a hugely popular choice in marketing businesses, but with so many types to decide between, it can be difficult to select the best banner type to promote your brand. Our expert team have come up with 5 frequently asked questions on banner stands to give you an insight into finding the perfect option for your company.
1/ The Event
The type of event that you are attending will, to a certain extent, inform you on the type of banner stand you require. For instance, if the event is held outside you will need a banner stand that is specifically designed for outdoor use. We can provide banner stands that are made from materials that are able to withstand the elements. It’s not only wind and rain that can damage banner stands - the sun can have a bleaching effect after a couple of hours, so ensure your stands are good quality.
From tall, slim stands to wide interlocking stands, the size and shape can make a huge difference to its impact for different occasions. A great use for larger banner stands is utilising them to separate space creating sections within the business’ area. They also make brilliant backdrops to an exhibition stand or pop-up. However you don’t want to dwarf a small space. Using well designed, brightly coloured and innovative smaller banner stands can draw just as much attention in a more compact area for a smaller budget.
It is so hard nowadays to stand out of the crowd; with so many innovative and unique businesses, technologies and creatives out there, to make something with original impact is incredibly difficult. However, in this competitive market, it really does pay to stand out of the crowd and get noticed. This can be exemplified within business exhibitions, each stand competing to out-do the other.
Disasters are always around the corner at live events. The unpredictability of live exhibitions means that even the most experienced event manager may be thrown into the deep end as opportunities at an event or exhibition unravel. When planning an event, think of yourself as the unluckiest person alive; prepare for every pitfall and eventuality to avoid any nightmares that might come your way.