We recently looked at how we got to this point in the business & how we can gear up for the next 60 years.
We recently celebrated our 60th year in business, making us one of the longest serving events & exhibition specialists in the UK today. Whilst some of our product offering may have changed over this time, our commitment to innovation and customer service is as strong as it’s ever been. When engaging the team, it is easy to see the passionate eye for detail which has transcended down through each generation of ownership and with it an unwillingness to settle for anything other than the best we can deliver.
Leading the helm today are brothers David and Simon Cooper, serving their virtual apprenticeships from their early years under their father John who ran the company for over 25 years, having started himself at the age of fifteen as a young apprentice. Simon, who has worked for SD for the past fifteen years, keeps a watchful and hands-on role in ensuring clients are set-up and ready to impress at every event and location they can. David, who has taken the mantle as the driving force of SD, spends much of his week engaging with both existing and new clients, creating bespoke stands and helping clients take advantage of their modular systems and display boards for hire.
David reflects back to his early memories growing up with a father who was a genuine craftsman and innovator in the sector. “I remember growing up playing with the exhibition stands and parts from of our innovative display boards whilst my jigsaws & Lego gathered dust. As I grew older I was amazed at how the big names from the TV were all around me as my father worked on new ways to help brands like Black & Decker, ICI Paints, Bandai and Kellogg’s showcase their products. He taught me the importance of being 100% customer focused and how to truly help our customers make the most of their own opportunities. Today we’re looking at technology opportunities to add in to the mix but that’s just a modern day interpretation of what we’ve always done here – looking ahead”.
Today we continue to work with clients new and old with products ranging from Pull-Up Roller Banners to large bespoke exhibition stands and anything in-between. Some clients have been long standing and loyal to our company, ranging from ten to twenty years.
We are proud to say that our 60th anniversary has also been published in Business Voice, the magazine of Thames Valley Commerce group, and Buckingham Business First, which has a distribution of over 8,000 members.
When you spend money, time and effort attending a networking or business exhibition, you want to know that the rewards will make these efforts worthwhile. Whilst getting email addresses and other contact details will undoubtedly create opportunities with possible clients or customers, these long lists of contact details often only attract a couple of truly interested parties. Your real aim within any exhibition is to make a real impact and brand memorability, ensuring that multiple customers will be knocking at your door in the future. Here are a couple of ways to ensure you create an unforgettable and positive reflection of your brand at your next exhibition:
1/ Think about the audience. What sector are you in and how will this affect the way visitors react to your stand? Is it a creative audience who would appreciate a particularly quirky and eccentric stand? Or a techy group who would be more impressed with a futuristic look?
Are you ready to take centre stage at your next business event? With the amount of freebies, business cards and enthusiastic promoters going around, it can feel very difficult to make a lasting impression. At SD Displays we can ensure that your stand will make a real impact with the right customers.
Here are a couple of tips to get you started:
1) What size space do you have? It’s impossible to start planning your stand if you don’t know the size of your allotted space. The potential of a large space is huge, however if not planned properly, can appear empty and disorganised - make sure you have enough furniture and staff to fill the space. Size does matter, but if you don’t have the budget for a large space, don’t worry. Small stands can have a great impact if they are bright, eye-catching and innovative (and our designers are pros at making it look fantastic!).
2) Keep it simple. It’s so tempting when you are a proud business owner to plaster your stand with claims about all the amazing things you do, however it’s more effective to tone it down. Let your leaflets and print content explain the details and leave your display to grab attention, focusing on your key features.
Banner stands are a hugely popular choice in marketing businesses, but with so many types to decide between, it can be difficult to select the best banner type to promote your brand. Our expert team have come up with 5 frequently asked questions on banner stands to give you an insight into finding the perfect option for your company.
1/ The Event
The type of event that you are attending will, to a certain extent, inform you on the type of banner stand you require. For instance, if the event is held outside you will need a banner stand that is specifically designed for outdoor use. We can provide banner stands that are made from materials that are able to withstand the elements. It’s not only wind and rain that can damage banner stands - the sun can have a bleaching effect after a couple of hours, so ensure your stands are good quality.
From tall, slim stands to wide interlocking stands, the size and shape can make a huge difference to its impact for different occasions. A great use for larger banner stands is utilising them to separate space creating sections within the business’ area. They also make brilliant backdrops to an exhibition stand or pop-up. However you don’t want to dwarf a small space. Using well designed, brightly coloured and innovative smaller banner stands can draw just as much attention in a more compact area for a smaller budget.
It is so hard nowadays to stand out of the crowd; with so many innovative and unique businesses, technologies and creatives out there, to make something with original impact is incredibly difficult. However, in this competitive market, it really does pay to stand out of the crowd and get noticed. This can be exemplified within business exhibitions, each stand competing to out-do the other.
Disasters are always around the corner at live events. The unpredictability of live exhibitions means that even the most experienced event manager may be thrown into the deep end as opportunities at an event or exhibition unravel. When planning an event, think of yourself as the unluckiest person alive; prepare for every pitfall and eventuality to avoid any nightmares that might come your way.
Generally we have, for centuries, tried to make everything bigger (and apparently better). From huge temples, churches, monuments and nowadays skyscrapers, everything seems to be increasing in size. And that goes for exhibition stands too. For example, HP at the drupa show in Dusseldorf have a brand space equivalent to a football pitch! You may not have the budget for that, but do you need it? Bigger doesn’t always mean better!
Obviously hiring a bigger space at an exhibition costs more. Your presence is increased, and you will come across as a ‘bigger player’ in your industry. It would be very easy to spend the majority of your budget on the space and the stand expenses, without putting much thought into how you will be attracting and converting footfall. A smaller booth means you can spend more on marketing campaigns, email, pre-show and at-show promotions. We’re not saying a small stand is always the way to go, but we’re here to weigh out the pros and cons, to help you make the most of your total investment.
We are delighted to announce that SD Displays are working in partnership and organising an exciting 'new exhibition' event called ' The West London Business Show '.
The event will take place onThursday 23rd March 2017 at the Park Inn at Heathrow, this event is an ideal platform for all businesses of all sizes to showcase their brand, new product launch and networking with other businesses.
We are expecting 1500 visitors on the day, with 100 exhibitors, and 5 keynote speakers. We are overwhelmed with the interest thus far and look forward in inviting you all to the event as an exhibitor or attendee.
Please visit www.westlondonbusinessshow.com to find out more details about the event and to register for your free tickets. To book a stand please email email@example.com or call us directly on 01628 673 8647 .You can follow the West London Business Show on Twitter and Facebook to stay up to date with all the latest news as more exhibitors and speakers are announced.