7 Innovative Audience Engagement Ideas for Your Next Exhibition      

  • By Catherine Dove
  • 20 Feb, 2016

We’ve all trudged round those exhibition halls, collecting meaningless brochures that you felt obliged to take, and collecting any random freebees that are worth fighting the crowds for. But there are always one or two stands that are innovative and engaging enough to stick out in your mind. Why can’t your business be one of these rare gems at the exhibition?

Exhibitions can be an expensive endeavour so you really want to engage as many potential customers or clients as possible, maximising both time and money so that the exhibition doesn’t become a lost opportunity. The aesthetics of your stand and successful engagement combined will help you stand out from the crowd and provide experiences that deliver real value to your audience.

Here are 7 audience engagement ideas to entice visitors to your stand:

1/ The aesthetics and layout of your stand

Don’t focus solely on conveying information in your stand design. SD Displays can help you design and create a bespoke stand that is colourful, dramatic and intriguing for your visitors, whilst integrating the information that you want to communicate to your audience. The layout of your stand should be easy to enter and get comfortable in; use accessories and furniture to create social spaces in your stand to discuss ideas with your audience.

2/ Refreshments

Consider offering decent coffee or other refreshments at your stand as this initially attracts people and makes your visitors feel more comfortable. As the coffee cools, a great opportunity is created to engage the customer, even if they only visited for the coffee. The caffeine also gives them more energy to beat exhibition lethargy. Plus, caffeine engages their pleasure receptors, creating a positive psychological link with your brand!

3/ Use Gadgets

Using new technology is always a great idea at your stand (as long as you know how to use it!). Gadgets attract intrigued visitors to your stand, but they can also be perfect for gathering contact details. What would you rather do? Write your details on a crumpled sheet of paper, or type it into the latest i-pad? This also creates he perception that you are up-and-coming, engaging with the technology of the future. Also, with clever software like qbit (developed by Quatreus), contact details can be collated instantly off-site via internet connection, allowing your sales team to get a head start on your lead nurturing process. 

4/ Your Staff

There is no point in having an incredible innovative stand and all the gadgets in the world, if you don’t have engaging, confident staff manning your stand. A combination of knowledgeable and experienced staff, with younger, engaging and confident interns or apprentices is ideal. The younger staff can attract a variety of visitors through their engagement, excitement and enthusiasm about the business, whereas more experienced staff are essential to giving the stand authenticity and esteem.

5/ Visual Recordings

Although your staff may be the most engaging, interesting and sparky crew you could find, they can’t focus on too many people at once. Therefore a visual recording on loop (with subtitles in case the noise is too much) on what your company does is perfect for engaging visitors on the peripheral, who can then get more information from the staff when they are free. Animated videos are the big thing of 2016 so it is worth investing in an original and appealing animation for your company.

6/ Photobooths

Photobooths give a stand an extra interactive factor, appealing to the fun factor of an audience often a bit fed up of wandering around uninteresting stands. Ensure some kind of prop, background or watermark relates to your business, so you can then live stream these photos onto your Twitter feed.

7/ Interesting Demos

If your business has the potential to do demonstrations of certain fascinating products then go for it! For example, kitchen companies often sell weird gadgets and utensils; these would be great to demo at an exhibition stand. Even better if using those utensils can produce edible treats to give away. If you are selling software then onscreen large-scale demos are a great way to give visitors an insight into your product and how it can be utilised for their business.

Ensure you follow up on all the leads you get at the exhibition sooner rather than later. If you have the resources, make the contact as personal as possible. The email is more likely to be opened, and will then be more memorable to the potential client, doing wonders for the perception of your brand. Maintain the colour scheme of the exhibition stand and brochures to the email campaign design; this will help the lead recall their amazing experience at your stand. Exhibitions are a big investment, but with these tips, they are sure to deliver huge rewards. So book that exhibition and get in contact to start creating your perfect exhibition stand.

By Catherine Dove 29 Jun, 2017

When you spend money, time and effort attending a networking or business exhibition, you want to know that the rewards will make these efforts worthwhile. Whilst getting email addresses and other contact details will undoubtedly create opportunities with possible clients or customers, these long lists of contact details often only attract a couple of truly interested parties. Your real aim within any exhibition is to make a real impact and brand memorability, ensuring that multiple customers will be knocking at your door in the future. Here are a couple of ways to ensure you create an unforgettable and positive reflection of your brand at your next exhibition:

1/ Think about the audience. What sector are you in and how will this affect the way visitors react to your stand? Is it a creative audience who would appreciate a particularly quirky and eccentric stand? Or a techy group who would be more impressed with a futuristic look?

By Catherine Dove 23 May, 2017

Are you ready to take centre stage at your next business event? With the amount of freebies, business cards and enthusiastic promoters going around, it can feel very difficult to make a lasting impression. At SD Displays we can ensure that your stand will make a real impact with the right customers.

Here are a couple of tips to get you started:

1) What size space do you have? It’s impossible to start planning your stand if you don’t know the size of your allotted space. The potential of a large space is huge, however if not planned properly, can appear empty and disorganised - make sure you have enough furniture and staff to fill the space. Size does matter, but if you don’t have the budget for a large space, don’t worry. Small stands can have a great impact if they are bright, eye-catching and innovative (and our designers are pros at making it look fantastic!).

2) Keep it simple. It’s so tempting when you are a proud business owner to plaster your stand with claims about all the amazing things you do, however it’s more effective to tone it down. Let your leaflets and print content explain the details and leave your display to grab attention, focusing on your key features.

By Catherine Dove 17 May, 2017
We are excited to announce that David Cooper will be freefall abseiling down the tallest sculpture in the UK, in support of charity  Emerge Poverty Free  ! On the 19th May he will be at the Olympic Village ready to abseil down the crazy sculpture that is the ArcelorMittal Orbit, looking out over 262 feet above London.

Emerge Poverty Free work to sustainably help communities in east Africa, ensuring they have the tools, knowledge and resources to improve their lifestyle. Through Virgin Money Giving, you can sponsor David easily and donations will be quickly processed and passed directly to the charity. Any contributions would be AMAZING and greatly appreciated by SD Displays and the communities in east Africa that will so benefit from your sponsorship!

Sponsor David here !
By Catherine Dove 07 Mar, 2017

Banner stands are a hugely popular choice in marketing businesses, but with so many types to decide between, it can be difficult to select the best banner type to promote your brand. Our expert team have come up with 5 frequently asked questions on banner stands to give you an insight into finding the perfect option for your company.

1/ The Event

The type of event that you are attending will, to a certain extent, inform you on the type of banner stand you require. For instance, if the event is held outside you will need a banner stand that is specifically designed for outdoor use. We can provide banner stands that are made from materials that are able to withstand the elements. It’s not only wind and rain that can damage banner stands - the sun can have a bleaching effect after a couple of hours, so ensure your stands are good quality.

2/ Size

From tall, slim stands to wide interlocking stands, the size and shape can make a huge difference to its impact for different occasions. A great use for larger banner stands is utilising them to separate space creating sections within the business’ area. They also make brilliant backdrops to an exhibition stand or pop-up. However you don’t want to dwarf a small space. Using well designed, brightly coloured and innovative smaller banner stands can draw just as much attention in a more compact area for a smaller budget.

By Catherine Dove 07 Dec, 2016

It is so hard nowadays to stand out of the crowd; with so many innovative and unique businesses, technologies and creatives out there, to make something with original impact is incredibly difficult. However, in this competitive market, it really does pay to stand out of the crowd and get noticed. This can be exemplified within business exhibitions, each stand competing to out-do the other.

By Catherine Dove 14 Nov, 2016

Disasters are always around the corner at live events. The unpredictability of live exhibitions means that even the most experienced event manager may be thrown into the deep end as opportunities at an event or exhibition unravel. When planning an event, think of yourself as the unluckiest person alive; prepare for every pitfall and eventuality to avoid any nightmares that might come your way.

By Catherine Dove 22 Sep, 2016

Generally we have, for centuries, tried to make everything bigger (and apparently better). From huge temples, churches, monuments and nowadays skyscrapers, everything seems to be increasing in size. And that goes for exhibition stands too. For example, HP at the drupa show in Dusseldorf have a brand space equivalent to a football pitch! You may not have the budget for that, but do you need it? Bigger doesn’t always mean better!

Obviously hiring a bigger space at an exhibition costs more. Your presence is increased, and you will come across as a ‘bigger player’ in your industry. It would be very easy to spend the majority of your budget on the space and the stand expenses, without putting much thought into how you will be attracting and converting footfall. A smaller booth means you can spend more on marketing campaigns, email, pre-show and at-show promotions. We’re not saying a small stand is always the way to go, but we’re here to weigh out the pros and cons, to help you make the most of your total investment.

By Ellie McDaniel 08 Jun, 2016

We are delighted to announce that SD Displays are working in partnership and organising an exciting 'new exhibition' event called ' The West London Business Show '. 

The event will take place onThursday 23rd March 2017 at the Park Inn at Heathrow, this event is an ideal platform for all businesses of all sizes to showcase their brand, new product launch and networking with other businesses.

We are expecting 1500 visitors on the day, with 100 exhibitors, and 5 keynote speakers. We are overwhelmed with the interest thus far and look forward in inviting you all to the event as an exhibitor or attendee.

Please visit  www.westlondonbusinessshow.com  to find out more details about the event and to register for your free tickets. To book a stand please email   events@sd-displays.co.uk   or call us directly on 01628 673 8647 .

You can follow the West  London Business Show on Twitter and Facebook to stay up to date with all the latest news as more exhibitors and speakers are announced.
By Ellie McDaniel 18 Mar, 2016
To follow our contribution over the Christmas period, we have now donated some Easter eggs to The Brett Foundation. 

They are an incredible charity who support the homeless people in Maidenhead. From working with Foodshare to provide food for people who cannot afford to eat everyday, to school packs which give children all the supplies they need to start school. We are truly honoured to continue our support for this wonderful charity. 

As Easter is coming around quickly, we decided to donate some Easter eggs, which will help The Brett Foundation to ensure all the children in the families they support receive some Easter chocolate. Year round the The Brett Foundation also ensure that all of these children receive birthday cakes. These gestures can help bring a sense of normality to the lives of these children and brighten their day. 

Please visit their website to find out more about the amazing work they do, and for ways to show your support. 
By Reena Sandhu 15 Mar, 2016
SD Displays Group are delighted once again to be one of the sponsors for the area finals of the High Wycombe Young Enterprise. The event will be held at Bucks New University on Friday March 18th 2016.  Young Enterprise empowers young people to harness their personal and business skills, so they can achieve their full potential and  develop experience that cannot be taught through a textbook. We are honoured and delighted to be supporting such a wonderful charity. 
Peter Newell, local board member for the initiative, stated that “SD Displays have been supporting the High Wycombe Young Enterprise for more than 10 years, we are very grateful for the invaluable help and service on this very important day in our calendar” .    
More Posts
Share by: